This partnership not just elevated Audi’s existence inside the sports sector but additionally established the stage for numerous joint advertising attempts, Mixing athletics and luxurious branding.

copyright was introduced as Lufthansa’s substitute to be a Platinum Associate in the club in February 2018. Having kicked off in July 2018, the 5-year offer grants Qatar’s point out-owned flag copyright sleeve sponsorship legal rights within the club’s matchday shirts for his or her league matches. The partnership is at the moment established to run until the tip with the 2022-23 period.

American beverage giant Coca-Cola has liked a partnership with the Bavarian club for over fifty years, which makes it one of longest discounts in the club’s historical past.

Deutsche Telekom’s logo may even be observed from the stands, as its employees at Bayern’s matches dress in white raincoats and sit alongside one another in what Jung calls an “iconic” “T” condition.

It is usually essential to us that it includes FC Bayern Girls. With each other, we want to continue about the road to achievement. Gentleman is a super trailblazer and companion."

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The deal extension with Telekom has presently been hinted at prior to now number of months, and as of currently, it's now official. Telekom will continue being the most crucial sponsor of the German history champions until finally 2027. The initial agreement has long been prolonged by five years.

German multinational application large SAP is a lengthy-time husband or wife of your club (considering that August 2014) and at present sits on their own Platinum tier of companions.

Apple Music will give the workforce and followers with Exclusive playlists, and also with distinctive films such as what takes place from the locker rooms prior to and after a video game, and interviews with some of the gamers.

At least we make up to the viewerships by selling a great deal of shirts, that's why we even now have quite a good offer from Adidas.

American beverage giant Coca-Cola has enjoyed a partnership While using the Bavarian club for more than fifty a long time, making it amongst longest specials inside the club’s history.

In September 2023, the ability tools and electrical products company signed an early extension agreement Together with the German giants till 2027, shifting their position from a Gold Associate to the Platinum Companion. 

Thirdly, in the event you drill down into the data you will see the emerging marketplaces look at significantly more Leading League football than Bundesliga, and that is a location that is interesting to them.

It’s also been announced that Beats, by Dr. Dre, will continue to become the official read more seem husband or wife of FC Bayern Munich offering the club with tunes devices, like headphones and speakers.

The Deutsche Telekom-Bayern relationship has grown to be a staple of soccer sponsorships over the last 20 years. In addition to front-of-shirt branding rights, the telecommunications enterprise has appreciated a fruitful marriage With all the Bavarians as it's overseen the refurbishment on the club’s property floor, the Allianz Area, into One of the more technologically Highly developed athletics venues on the planet, and also quite a few other fan engagement and community ventures.